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NewsDirect Newsletter, Summer 1999, Issue No. 32
Marketing SectionNEWSDIRECT SUMMER 1999NUMBER 32 page Direct Marketing: The Mathematics of Tests ......... ... .........9 by Anne Chamberlain In This Issue Direct Marketing: The Mathematics of Tests by H. Neil ...- Authors: H Lund, Edward F McKernan, Carl Meier, James B Smith, UNKNOWN Mark L Trencher, Cecilia Green, Anne Chamberlain Shaw
- Date: Jun 1999
- Publication Name: News Direct
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NewsDirect Newsletter, Spring 1999, Issue No.31
needs and habits is the sale of life insurance via direct mail to Generation X customers. This customer segment ... ............................7 by Jay M. Jaffe Direct Marketing: Part I—Analysis of Solicitations ..- Authors: Robert J Butler, Jay Jaffe, H Lund, Edward F McKernan, James B Smith
- Date: Apr 1999
- Publication Name: News Direct